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Sports betting is an exciting new industry that can connect people around the world. But, there are still rules businesses must follow. One important consideration is marketing localization. This involves tailoring your app to local needs, including cultural nuances and...

Loss aversion is one of the key biases that influence human decision making in the face of uncertainty. Combined with the possibility effect, it can lead people to give highly unlikely events more weight than their probability justifies. Studies based on Prospect Theory...

With the legalization of sports betting in North Carolina, operators are focusing on personalized experiences to boost engagement. To do so, they are integrating big data analytics into the betting experience. Data analysis is improving accuracy and speed in sports...

Gambling trends are shaped by different age groups and different experiences. For gambling operators to offer the best products, they must be aware of these differences. Sports bettors skew younger and are more likely to join betting apps like FanDuel. These apps make it...

Betting apps have brought unprecedented convenience and accessibility to the world of gambling. However, this access can also lead to compulsive gambling behavior and pose risks to individuals and the financial ecosystem. Prioritizing comprehensive responsible gambling...

When it comes to gambling, many people believe that luck plays a huge role. While strategies such as bankroll management and choosing the right games can improve one’s odds of winning, they cannot eliminate pure chance. The Two Jar Model is a simple way to illustrate this...

Compliance with evolving regulatory requirements is essential for betting apps. Implementing age verification, responsible gambling features and data protection measures helps companies meet regulatory standards while safeguarding consumers. Using soft law instruments,...

Building a sports betting app requires careful thought and planning. To succeed, it is necessary to understand the complexities of this field, hire experienced app developers who possess excellent understanding of user behaviour, and ensure compliance with legal and...

Building an online betting app can be an expensive endeavor, with costs dependent upon factors like features and complexity of the app, platform chosen and number of developers required for development. Maintaining an online betting app can be costly, but viewing these...

Sports betting apps must abide by regulations regarding permissions and technology standards. Compliance with these core compliance regulations ensures legal, safe, and ethical real-money marketplace participation. Aspiring to obtain a sports betting app license involves...