E-commerce Marketing Strategies are an integral part of any ecommerce business. Using a mix of these strategies can help your brand grow, maintain and nurture its customer base.
Retargeting ad campaigns encourage consumers to return and complete their purchases. This includes showing them products that they’ve added to carts and abandoned. Also, showing them complementary products can entice people to stay on your site.
- Search Engine Optimization (SEO)
SEO is an important component of your ecommerce marketing strategy. It involves making your product pages easier to find through search engines like Google. When done well, it can help your site rank among the top results for popular searches related to your products.
The goal is to convert as many website visitors as possible into customers. That means maximizing conversion rates and measuring the return on your investment (ROI). This requires a strong understanding of your audience, business model, and brand values.
- Social Media Marketing
Social media marketing can be a powerful tool for e-commerce brands. By creating high-quality content and running paid advertising campaigns, e-commerce brands can drive traffic and sales.
Visually-appealing content like recipes, videos and infographics can generate interest and increase visibility for a brand. Adding a call-to-action that directs users to an online store can help to improve conversion rates.
Using a multichannel approach that integrates marketing channels like email, social media and PPC can create a seamless customer experience and improve ROI. For example, a clothing brand can promote a Fourth of July sale through email and Facebook ads to reach a targeted audience.
- Pay-Per-Click (PPC) Advertising
PPC ads are displayed when a user performs a commercial search on a search engine like Google. These ads could include anything from a local service (like a dentist or plumber) to a product such as enterprise software.
Adding a PPC campaign to your marketing strategy helps to reach new customers and drive traffic to your website. A strong campaign can complement other top-of-funnel tactics like SEO and social media marketing.
It’s important to have SMART goals in place when creating your eCommerce campaigns. These should be specific, measurable, attainable, relevant and time-bound.
- Email Marketing
Email marketing is a great way for eCommerce brands to connect with new and existing customers. It can be used to generate leads, drive sales, and increase website traffic.
Including a customer’s first name in the subject line can increase open rates by 26%. Additionally, using personalization can increase conversion rates by 202%.
Keeping your e-commerce business top of mind with customers can be challenging. It is important to use a variety of strategies to reach your target audience. Each strategy offers different benefits, and may be more effective for your company than another.
- Content Marketing
Content marketing is a powerful tool that helps attract positive attention, interaction and sustainable conversions. It also supports a company’s brand values and goals, overcoming objections and building trust with potential or existing customers.
Companies should focus on the ACT stage (awareness-consideration-action) in their ecommerce marketing strategies and use relevant content to promote products or services. This includes blog posts, FAQs, webinars, and other content that encourages interactions and captures data.
For example, this online fireworks store added informative content to their category pages that answers common questions about different types of fireworks. This increased both SEO and conversion rates.
- Affiliate Marketing
Ecommerce marketing is a comprehensive process that includes strategies, tactics and tools for promoting an online store. Its tactics include email, social media marketing, search engine optimization (SEO), pay-per-click advertising and affiliate marketing.
Creating loyalty programs is another effective ecommerce marketing tactic. This strategy boosts customer retention, enhances brand image and attracts new customers who have heard about your company from its fans.
In affiliate marketing, a third-party entity – an affiliate – earns a commission when they refer a consumer to a seller’s website by linking through their own websites or social media accounts. These links may be paid on a per click, per sale, or on a performance basis.
- Online Contests
Online contests are a super-effective and quick way to generate positive engagement and drive traffic to your website. They also provide a powerful list of leads that can be converted into customers as part of your follow-up marketing campaigns.
There are many different kinds of online contests and competitions you can run, from simple prize giveaways to quizzes and personality tests. Contests that allow participants to create their own content can be particularly effective for brand awareness and humanising your company image.
The online contests that can be created on the Drimify platform are fully customisable and have built-in data collection forms with an opt-in tick box, for maximum conversion potential. Depending on your objectives, you can also incorporate instant win features to maximise participant engagement.