Blinkit collaborates with local mom-and-pop stores to offer grocery and home delivery services, offering products such as fruits and vegetables, bakery items, meats, flowers, etc.
Customers are at the core of its marketing strategy. This ensures greater customer satisfaction and loyalty while improving brand equity and maximising product engagement.
Delivery fees
Blinkit is an industry-leading grocery delivery service operating under a commission-based model. Partnering with local shops to sell their products on its website and deliver last-mile services for last mile delivery services helps increase local store revenue while Blinkit collects 8%-15% of product price per order in commission fees.
The company has also formed partnerships with express stores to assist them with fulfilling orders quickly. These partners handle material inbound processing and storage needs, with orders usually reaching customers in 3-4 minutes. Such partnerships provide local businesses with valuable logistics savings without investing in warehouse space or teams of workers.
Blinkit offers discounts and coupons to its customers to encourage frequent use, which in turn generates revenue for the company while improving customer satisfaction. Another way Blinkit makes money is through selling advertising space on its website; this allows companies to target specific demographics with their advertisements.
Quick commerce market has seen exponential growth over recent years and it is anticipated to expand further. However, quick commerce companies face their own unique set of challenges: in order to compete effectively with other players in this segment of e-commerce industry they must find innovative methods of reaching customers faster while providing fast delivery times; invest in technology development as well as build an ecosystem of partners if they wish to remain successful.
Partnerships
Blinkit works with local businesses to deliver grocery orders in under 10 minutes, increasing visibility and customer engagement while earning a commission-based percentage-based commission for every sale made through its platform. Customers save both time and money while retailers increase revenue streams.
Fast commerce has quickly become a buzzword among many, prompting billion-dollar businesses such as Swiggy, Zomato, Dunzo and Zepto to enter this sector. While consumers benefit from quick commerce services like Swiggy and Zomato’s rapid delivery model, its delivery partners do not share in its success: their workers only receive a fraction of what is charged to end consumers and many of them struggle financially as a result of working under this model.
Delivery partners across Delhi-NCR have taken to protest. Previously, delivery partners received a base pay of Rs 50 for every delivery but this has now been cut down to Rs 25 when taking into account tips – not enough for gig workers who rely on these jobs as sources of financial security for themselves and their families.
Blinkit offers an effective strategy for grocery delivery within 10 minutes by partnering with local businesses and warehouses, packing orders quickly. Their app also lets customers order and track deliveries – an indispensable asset when trying to gain new customers and expand business.
Subscription services
Blinkit’s subscription services are an integral component of its business model, providing customers with an efficient way to order groceries online. Blinkit relies on technology, partners and personnel from delivery personnel, technology vendors, suppliers and alliance partners in order to run this service successfully – including bakery products, meats and flowers!
Blinkit’s new model has significantly enhanced its delivery process and marked an important evolution in grocery e-commerce. Their previous system relied on local shops to fulfill orders; however, these often failed to do so on time or didn’t meet customer expectations, leading to customer frustration and earning them a bad name for Blinkit.
Blinkit decided to address this by taking procurement and storage responsibilities into their own hands. This has greatly improved service, with customers receiving their orders within 10 minutes. Furthermore, they invested in private brands to offer customers an array of products.
Blinkit’s strategies have drawn widespread praise, prompting many individuals to ask how they can apply them in their own businesses. Rahul Malodia is a well-known business coach in India who assists entrepreneurs in expanding their ventures. He specializes in employee management, finances, sales and mindset management – qualities which he uses to automate businesses and gain global recognition making them profitable ventures.
Advertising
Blinkit’s advertising strategy is integral to their success. They employ numerous innovative approaches to market their business and attract customers, such as working with social media influencers and using user-generated content; all methods which serve to increase brand recognition while strengthening customer trust and credibility.
Blinkit employs a marketplace business model and operates in various cities. Their app connects multiple brands and local supermarkets, charging commission of 8-15% on every order placed through it. They also offer click and connect service so customers can collect their groceries at either their preferred local store or common pickup point – this option was especially popular during the Covid-19 pandemic and helped Blinkit generate even greater revenues.
Blinkit generates revenue through delivery fees as an additional means. Their delivery personnel collect orders from local stores and deliver them within 10 minutes to customers at home or office – charging an order-related delivery fee which typically amounts to about Rs. 700 or higher per order.
Blinkit’s partnerships with local supermarkets and mom-and-pop shops enable it to provide its customers with an expansive selection of products. In return, local stores can increase sales through selling through Blinkit’s platform while increasing visibility – as well as taking advantage of data-backed recommendations on improving product quality and packaging – from its platform.
