App Store Optimization (ASO) is an essential element of increasing app downloads. ASO involves taking care to address various on-page ranking factors in order to promote your app to search users and increase downloads.
Your app screenshots, descriptions and demo videos all play an integral part in user decision-making processes, so implementing an effective strategy to showcase these will drive downloads and boost overall success.
- Optimize Your Title
Most app store visitors discover new apps by searching keywords. As such, your title of your app should be optimized to maximize App Store Optimization (ASO).
Apple and Google Play App Stores both permit titles that contain up to 30 characters, so make sure that they are descriptive of what your app does and use keyword research tools to identify popular terms with low competition and high search volume. It is also beneficial to conduct regular tests of different names and keywords to see which ones generate the most downloads; consider including some keywords into its subtitle and long description too.
- Optimize Your Description
To get people downloading your app, it must first be easy for them to find. App store algorithms provide one way of doing this; however, an engaging description and visual assets may play an important role as well.
At first, conduct thorough keyword research to identify keywords pertinent to your audience and search behavior. Once identified, employ those words throughout your app’s listing – such as in its title, subtitle and description. Google Play permits up to 4,000 characters for descriptions so it is essential that this space be utilized effectively while striking a balance between keyword inclusion and compelling content creation.
Remember to include a link back to your website in your app listing; this can drive traffic and build credibility, while encouraging users to leave reviews and ratings of your app.
- Optimize Your In-App Purchases
Ap publishers may resist optimizing in-app purchases, but an effective ASO strategy aims to drive installs while product development teams focus on monetization, engagement, retention and customer acquisition.
Optimizing in-app purchase optimization is not only important for increasing downloads but also for improving user experience. A study from Localytics demonstrated that users who purchase their first item within their first session tend to make 25% more purchases over their lifetime compared with users who don’t buy anything until their second or third sessions.
Start off right by identifying and researching the keywords associated with your promoted in-app purchases and understanding their relevance and efficiency. Be sure to track results so you can adjust accordingly based on performance.
- Optimize Your In-App Advertising
IAA (In-App Advertising) has become an essential revenue stream for mobile app developers. However, to maximize ad revenues efficiently and sustain their success as an integral revenue stream. Optimizing in-app advertising strategies to maximize ad revenues requires optimization for success.
Start by including relevant keywords in your app’s metadata and regularly revising them as search trends evolve. Finally, monitor performance metrics to assess how effective in-app advertising campaigns are performing.
To do this, tools like App Radar are helpful in analyzing category rankings and game trends across markets. Ad mediation enables you to utilize various ad networks and demand sources, increasing fill rates and eCPMs while contextual targeting provides ads tailored specifically to user experiences, increasing relevance while simultaneously increasing engagement rates.
- Optimize Your App’s App Store Page
App store optimization is an ongoing effort designed to maximize visibility and ultimately revenue. The key is understanding which ranking factors each app store utilizes and crafting your page so as to fulfill as many as possible.
Noticing pixelated, amateurish images on your download page could quickly turn away users; to increase engagement with your product or service, use high-quality screenshots and video demos that highlight its special features; project management software Trello excels at this approach with their use of images to demonstrate how it works.
As user reviews and ratings can have a major impact on app store rankings, keeping an eye on these is also essential to creating the ideal keywords and keyword combinations for your app, while updating as search trends and user preferences change over time.