As an editor at an online newspaper or digital marketing team at a corporation, it is likely that you use some type of content management system (CMS). Also referred to as WCM or digital experience platform, CMSs make website updates more manageable while making publishing changes easier.
Finding the appropriate CMS may seem intimidating at first. To help ease the process, consider some benefits associated with CMSs as you explore your options.
Easy to Use
CMSs (content management systems) are software applications designed to make creating, editing and publishing digital content simple and seamless across various channels. A great CMS should be user-friendly for both administrators and end users alike while increasing efficiency and improving satisfaction levels.
Before selecting a CMS for your business, it is essential to identify its goals. These could range from increasing blog readership or sales through an online store to improving search engine ranking or supporting team collaboration among members.
CMSs should allow you to define text, headings and link styles that will remain consistent across all pages on your website, which reduces web designers’ work while upholding brand consistency.
Easy to Maintain
Content creation, update and publishing can be cumbersome without a CMS system in place, especially when working remotely with teams. Utilizing a CMS provides everyone with the flexibility of working from anywhere with internet access – giving teams an extra edge as they collaborate from various locations worldwide.
Most content management systems feature user-friendly WYSIWIG editors that enable quick and effortless content editing without coding knowledge. This enables quick changes that don’t impact on page speed or SEO rankings.
Many CMS systems also come equipped with version control capabilities, enabling you to view every change made and roll back any version with just one click if necessary. This ensures you always have access to the most up-to-date information for your website and saves both time and money when managing a business website.
Easy to Publish
CMSs make publishing content and updating existing pages straightforward, eliminating the hassle of writing HTML by making publishing seamless for marketers who don’t require technical resources for updating.
A quality CMS features a WYSIWIG editor, which allows for content editing similar to word processor. Furthermore, it enables upload and embed documents like PDFs or presentations in the same way images do – although these documents should follow specific naming conventions and file size best practices for optimal browsing and embedding.
Depending on the type of CMS chosen, features like version control, collaboration tools and content approval workflows may also be included. These features can be particularly beneficial to businesses needing to maintain multiple versions of similar content in different languages or for multichannel publishing.
SEO-Optimized
CMSs can help your content to rank better for SEO by offering tools that make it simple for staff members to add search terms into titles, permalinks, tags, descriptions and descriptions – not forgetting templates and design tools to assist in adding and organizing media such as images or videos.
Many CMS systems provide features to make microsite creation simpler for specific marketing campaigns or HR portals, like HR portals or HR registries. Microsites are distinct from a company’s main website with their own URL; creating these quickly and easily with CMS can save both time and effort. Many CMS systems even help personalize slugs for increased SEO performance–an especially helpful feature when dealing with e-commerce websites.
Flexible
CMSs give marketers more control over the look and feel of digital experiences without needing to enlist the aid of developers for assistance, saving both time and resources in the process.
Modern CMSs feature tools for content creation, editing, and publishing with an easy interface that conceals any coding. In addition, many offer version control features so as to avoid overwriting any original work.
CMSs allow you to quickly and easily create templates for various forms of digital assets like videos, PDFs and documents – including videos, PDFs and documents – creating consistent looks and feels across these digital assets as well as making changes quickly and efficiently. They’re also great tools for enforcing corporate style guidelines or quality controlling content quickly and easily; some CMSs even support e-commerce management capabilities with some offering personalization features or analytics functionality built-in.