Sports betting apps provide bettors with a platform to access odds and place bets quickly, track statistics and results while offline and enjoy reliable, accessible sports betting experiences on-the-go.
U.S. sports betting platforms lack robust email engagement to attract users to their apps and maintain long-term user loyalty. Strategic marketing & app promotion come into play here in order to build long-term user trust.
- PlayerBet
Betting apps bring the thrill of sports betting right into the palm of your hand, but they also present unique challenges that must be navigated carefully. Financial risks and addictive traps exist within these applications; so users should take precautions in their use.
PlayerBet places user safety first, placing responsibility at the core of its platform. Its user profile section features limits that can be set with just a few clicks accompanied by an easy progress indicator; this gamification technique draws inspiration from the Zeigarnik effect – an incentive-driven psychological theory that promotes task completion with visual indicators of progress.
PointsBet offers competitive odds and an array of betting markets for popular US sports and Australian rules football, along with fast and intuitive mobile device betting experiences. Furthermore, users have the added convenience of placing bets using their local currency – making betting all the more convenient!
- Betmate
Money management is a crucial skill that all bettors must master. Too many bettors play recklessly with their stakes and end up bankrupt if they fail to properly manage risk.
Betmate prioritizes making their experience fun for users and limits public pots to between PS3 and PS10 so that people do not try to win excessive sums of money in rivalries – preventing these from becoming financially draining activities for users.
Betting apps face an uphill battle when it comes to getting users registered, verified, and depositing their funds. CrustLab assisted their client by creating a new onboarding and engagement strategy using Braze that saw an increase in registrations and deposits as a result.
- BetMGM
BetMGM, created through the merger between one of the world’s premier global entertainment brands and the industry leader for online betting technology services, has revolutionized sports betting and gaming through cutting-edge technology.
By providing live streaming directly on their app, they have made the betting experience more immersive for customers by enabling real-time gameplay while placing bets – an incredibly popular feature among their customer base.
BetMGM stands out from its competition thanks to their extensive list of player and team props. These can be especially helpful when placing bets as they often provide lower prices than standard lines.
- Betfair
Betfair is one of the world’s leading Betting Exchanges, connecting millions of punters directly with each other rather than against a corporate bookmaker. Thus, Betfair doesn’t assume any risk themselves and makes its money by charging customers a small commission known as Market Base Rate (MBR).
Backers and Layers alike benefit from Betfair’s platform which is tailored to matching them together in order to create a win-win scenario for both. This model has completely revolutionised traditional betting industry practices; now Betfair processes more transactions than most European stock exchanges! Insight enabled Betfair to make six figure savings on software spending by aligning licensing more closely with usage so they avoided costly licensing true ups each year and could focus on providing innovative Exchange, Sportsbook and Gaming products to their customers.
- Ladbrokes Coral
Ladbrokes Coral, one of the UK’s premier gambling companies, boasts an exceptional customer support team that ensures bettors get their questions answered quickly – making the entire betting experience simpler for all involved.
Grounsell credits his career’s growth to his experience across industries – ranging from high concept brand marketing at Unilever and data-driven marketing at Capital One, to operating within highly regulated sectors as managing director at Neilson Financial Services – both good and bad, being invaluable learning experiences that inform his current role at Ladbrokes Coral.